The Sunshine Coast Credit Union joining 4 others across the country for something they’re calling the “Humanomics Program”
It’s pretty much what it sounds like… economics with a human focus, and one of the first human behaviours they’re keying on is taking on debt.
Shelley McDade is CEO of the Credit Union. She says they’re concerned about the overall personal debt picture for Canadians, but some of the research they’ve done turned up something else; Parents are looking for ways to teach their kids to avoid debt problems.
The research, done by Ipsos Reid, found about 94 per cent of parents think teaching kids could financial practices early on leads to better habits as adults, and the 61 per cent wish they’d had the same guidance when they were younger.
McDade says they’re responding to that need with an awareness campaign, but also creating a special savings account aimed at 11 and 12 year olds.