The General Manager of the Vancouver Island Conference Centre says a little good press would go a long way.
In a report to City Council, Denise Tacon said they bring in annual revenues of between 1.7 and 2 million dollars. It gets a City subsidy of about 1 million.
Tacon says they’ve faced intense scrutiny since opening in 2008, and they’ve keep track of every article ever printed since then, positive or negative.
Tacon is urging Councillors to help foster a sense of pride in the VICC. She says they’re planning a marketing push, and they’re hoping for ongoing support from the City.
Councillor Bill Bestwick asked what a long-delayed hotel could do for the Conference Centre in terms of attracting more business, but Tacon called it a “magical question” and said it’s too difficult to quantify.
